Project Title

Midnite Games® (former Midnight Tea Studio®) is a mobile game developer. Change of name has made the current logo irrelevant, and we need to fix it by creating a new one. The name became shorter, more laconic and the logo needs to match this concept. New name, new beginning!

The idea of the previous logo was closely connected with space, and we decided to maintain this connection. Back then we chose the image of Ursa Major as the main one, because its ladle became an excellent cup of tea, and this was enough for a cool visual metaphor of the logo. Now we focused our attention on the field of activity, sorted out the name into associations, a design brief on abstracts, and found a new metaphor which came together to be formed of three parts.

logo

rebranding

The brightest star Sirius reflects company’s perfectionism in work and remains in touch with space. It’s always seen in the sky so the feeling of having something related to the logo in night sky will always be there. As well as the Moon depicted with Earth — a direct reference to the name. The product of Midnite Games® and the way it interacts with the audience is symbolized by a sparkling, radiant look, “sparkling eyes”, whose visual image successfully echoes the shape of Sirius.

As a result, we created a sign that reflects the activities of the company, its name and a dedicated, very Sirius approach to work.

concept

We decided to stick to the circle form that is ideal in every sense — this way we can maintain a certain continuity of form, keep it minimalistic and avoid diculties with logo placement on various items. We were also inspired to use simple forms because they overlap with the style of all Midnite games.

Therefore, we put a large circle (Earth) and a smaller circle (Moon) at the basis of the logo. A guiding star (Sirius) was placed at the very heart of the composition and it’s a reection of the audience’s “sparkling eyes”. The entire composition fits into the square perfectly, which allows you to easily use the logo on any given branded media.