Midnite Games
Midnite Games is a mobile game developer. Change of name has made the current logo irrelevant, and we need to fix it by creating a new one. The name became shorter, more laconic and the logo needs to match this concept. New name, new beginning!
Нейминг и копирайтинг
Дизайн логотипов
Гайдлайны и брендбуки
Айдентика и упаковка
Верстка книг и изданий
The idea of the previous logo was closely connected with space, and we decided to maintain this connection. Back then we chose the image of Ursa Major as the main one, because its ladle became an excellent cup of tea, and this was enough for a cool visual metaphor of the logo. Now we focused our attention on the field of activity, sorted out the name into associations, a design brief on abstracts, and found a new metaphor which came together to be formed of three parts.
The brightest star Sirius reflects company's perfectionism in work and remains in touch with space. It's always seen in the sky so the feeling of having something related to the logo in night sky will always be there. As well as the Moon depicted with Earth — a direct reference to the name. The product of Midnite Games and the way it interacts with the audience is symbolized by a sparkling, radiant look, "sparkling eyes", whose visual image successfully echoes the shape of Sirius.

As a result, we created a sign that reflects the activities of the company, its name and a dedicated, very Sirius approach to work.
Sirius — the brightest star
in the Northern Hemisphere
Phases of the Moon — a faithful
companion of the Earth
Sparkling eyes during
an exciting game
We picked the deep shade of the night sky, complemented it with bright white (to match the radiance of a star) and muted almost-black (for contrast).

The company has two target audiences: game users and sponsors, and in our case, the monochrome gives interpretation variability for both of them. On the one hand, this shade of blue-violet creates a very vivid illustrative association — this is what a user needs and a point of interaction with this type of audience. At the same time, blue is considered the color of business, restraint and, so to speak, seriousness — all this is perfectly synchronized with B2B clients.

The overall color scheme gives a clear association with the name — stellar midnite.

If a building becomes architecture, then it is art

Almost all the information we receive is perceived through the text, and the task of the font is to clearly present the information that the brand wants to convey to the customers.

We chose Graphik font as the basis of brand typography. It has a very slight difference between uppercase and lowercase letters, which makes any text visually clear and easy to read. Graphik is suitable for small typographic units and narrow utilitarian tasks (for example, for mobile games, navigation bars and cartography). The font contains nine styles and wide range of glyphs: ligatures, uppercase and tabular numbers, indices, dingbats and arrows that may be required in future work and company's official and unofficial texts.

We use two styles of Graphik font — Light for main text and Semibold for headers and accents. It's also acceptable to use Italic version of both of these styles.

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Logos — Branding — Outstanding!
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