We picked the deep shade of the night sky, complemented it with bright white (to match the radiance of a star) and muted almost-black (for contrast).

The company has two target audiences: game users and sponsors, and in our case, the monochrome gives interpretation variability for both of them. On the one hand, this shade of blue-violet creates a very vivid illustrative association — this is what a user needs and a point of interaction with this type of audience. At the same time, blue is considered the color of business, restraint and, so to speak, seriousness — all this is perfectly synchronized with B2B clients.

The overall color scheme gives a clear association with the name — stellar midnite.

Almost all the information we receive is perceived through the text, and the task of the font is to clearly present the information that the brand wants to convey to the customers.

We chose Graphik font as the basis of brand typography. It has a very slight difference between uppercase and lowercase letters, which makes any text visually clear and easy to read. Graphik is suitable for small typographic units and narrow utilitarian tasks (for example, for mobile games, navigation bars and cartography). The font contains nine styles and wide range of glyphs: ligatures, uppercase and tabular numbers, indices, dingbats and arrows that may be required in future work and company's official and unofficial texts.

We use two styles of Graphik font — Light for main text and Semibold for headers and accents. It's also acceptable to use Italic version of both of these styles.